When being terrible at small talk finally ends up being helpful...

On tiny experiments, UX principles, and the frameworks completely overstepping to quietly rewire my brain.

On what happens when you swap boardrooms for the classroom and your confident, capable self temporarily leaves the building.

A curious observation on why "Discover" can be the hardest (and most rewarding) phase to get right.

I am currently 8 weeks, 400+ hours (or there abouts), and exactly one brand-spanking-new (and now completely full) notebook into my User Experience Design Immersive with General Assembly . To say it’s been intensive is an understatement. If there were a metric for tea consumption per wireframe, I’m confident I would be breaking world records at this point. For those of you exploring the field or currently in the trenches of a pivot, I wanted to share what it actually feels li

If you’ve followed my work for a while, you’ll know I’m always looking for ways to make businesses run more smoothly. I look to create environments with less friction, clearer structures, and easy decision-making. So it is not a big leap to learn that I’ve recently started an immersive User Experience (UX) Design course with General Assembly . This isn’t a pivot away from what I do. I'm seeing it very much an extension of it. A natural next step, not a rebrand At its core, UX

Why Customer Needs Should Come First.

If your creative business feels like it’s running you instead of the other way around, this post is for you. Discover the moment every founder reaches, why growth suddenly feels so messy, and the simple steps that help you shift from “busy maker” to confident, organised manager. Practical, warm and no-fluff guidance for creative entrepreneurs ready to feel calm, focused and ahead of themselves again

Feeling stuck in your creative or product-based business? You’re not alone. This post explains why growth often feels overwhelming — and the practical steps that help you move forward with clarity, calm and confidence.